Disha Sharma’s very first designer store, a 560-square-foot space in Defence Colony, New Delhi, creates an ensemble of contrasts for housing her contemporary clothing brand, which she defines as comfortable and confident, powerful and feminine, new-age and timeless. The space is designed by The Melange Studio to be disconnected; it’s divided into two parts through the use of curved walls inside the store connecting the large main space to the narrow wing.
A monochromatic color palette allows the clothes to stand out and be truly appreciated for their designs. Both black and white color tones are used to restate the story of bringing contrasts together. A straight-lined vocabulary of flutes on the white curved walls with the black Italian marble chosen for the floor subtly emphasizes the concept that one can be feminine yet powerful, while brass hanging rods were added to bring a sense of luxury and refinement into the space.
And because Disha always leaves room in her clothing for the end user to explore their own creativity in by making her outfits multi-usable, the store carves out niches inside the walls for the store manager to change her display of accessories every now and then, translating this empowering idea into the physical space.
