Trend Watch

4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%,…

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for…

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its…

In the Wake of ‘Returnageddon’ Retailers Seek New Solutions to an Age-Old Problem

It was the kind of “-geddon” that could be seen coming from a mile away — a perfect storm combining an ecommerce…

Study: More Boomers Shopping Internationally, but They Prefer a Localized Online Experience

When it comes to cross-border ecommerce, one size emphatically does not fit all. COVID-19 spurred huge growth in the number of consumers…

Target, Lowe’s, Sephora, Foot Locker Among Retailers Boosting Black Brands

Retailers across multiple verticals are taking concrete steps to diversify their merchandise mixes with products produced by women, Black people and other…

As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Count appointment-based selling as another existing trend that was supercharged by COVID-19. Retailers such as Best Buy and Apple were two of…

Investors, Real Estate Execs Agree: ‘Medtail’ Investments Will Surge in 2021

With the acceleration and volatility of COVID-19, the wellness industry saw a surge in consumer demand and supplier activity. In particular, preventative…

5 Ways COVID-19 has Reshaped Consumer Behavior

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to…

Survey: COVID-19 Travel Restrictions Spur Huge Growth in Cross-Border Ecommerce

On the surface, 2020 wasn’t a great year for globalization. With borders closed and travel restricted, in-person international interaction was at an…

10 Consumer Trends Shaping the Future of Retail

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. A new report,…

5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

New travel restrictions sparked by COVID-19 made Thanksgiving shopping activities look very different this year….

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