Solution Spotlight

The Retail TouchPoints Solution Spotlight features new products or services relevant to the retail industry. If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.

Clickatell Drives Customer Communications With SMS Text Messaging

Concept: Clickatell, an online SMS mobile messaging gateway, is designed to enable retailers to send SMS text messages relevant to customers’ locations, situations and needs, based on customer preference and previous shopping data. Retailers can send out high volumes of text messages in real time to notify customers of deals, promotions and events. SMS provides a number of benefits for retailers including the ability  to promote, remind, attract, up sell, cross sell, engage, reactivate, gather, understand or expand their customer bases.

2011 Solution Spotlights

More than 3,500 retail executives, analysts and media personnel are gearing up for the 2011 Annual Summit on September 12-14 in Boston, Massachusetts. To complement the conference’s assortment keynote presentations, Q&As and roundtable discussions spotlighting top trends in cross-channel retail strategies, the EXPO hall will feature more than 200 vendors showcasing technologies, products and solutions to optimize the online shopping experience. Download the Solutions Spotlights: RightNow - Download Now → Kiva Systems - Download Now →

Ezeedata Supplies Detailed Product Information To Increase Search Exposure

Concept: Internet search has motivated shoppers to conduct more product research prior to purchasing, and avoid impulse buys. According to Google, 83% of “moms” research online after seeing a product or commercial that piques their interest. Furthermore, Yahoo reported that more than half of shoppers say they’re less impulsive because of the Internet. Ezeedata is a solution platform designed to collect and organize product data, and work with suppliers to improve current information. The solution then scores and certifies the product data and delivers it to recipients chosen by the supplier. Retail executives are recognizingconsumers’ increasing demand for more information to research and verify, and are affirming the direct relationship between increased sales and complete product data. By providing images, in-depth marketing copy and product details, retailers can educate customers and provide them with the content that will drive them to purchase.

ChoiceStream Leverages Online Shopper Behavior To Target Qualified Prospective Customers

Concept: Developed during 2010, ChoiceStream's CRUNCH solution is a custom audience targeting platform designed to help online advertisers target new prospects in a more effective, efficient manner using display ad units.  CRUNCH captures the online intent behavior of specified demographic target groups. By transforming shopping behavior and media consumption into intelligence about a consumer’s unique preferences, ChoiceStream has been able to help many leading retailers target their most qualified prospective customers with the right advertisements, email promotions and product recommendations. With this information in hand, merchants can improve brand engagement, conversion rates and customer loyalty. Team: Based in Cambridge MA, ChoiceStream was founded by CEO Steve Johnson, who also developed the CRUNCH solution with COO Eric Bosco.

Truecount Streamlines Inventory Management With In-Line Tagging RFID Solution

  Concept:Inventory inaccuracies can present an immense challenge to retailers. Truecount is combatting those challenges with a new In-Line Tagging RFID solution. Built to provide insight into inventory movement and processes, the Truecount solution leverages integrated radio frequency identification (RFID) tags that can be fixed at a specific location or on a mobile handheld. Once the tag is in place, the retailer can begin tracking and tracing the item as it moves from point to point, capturing data on any item that is missing, lost, stolen or mis-shipped. The solution is designed to help retailers streamline business processes and ensure inventory accuracy of up to 99+%, by dropping out-of-stock rates. Using the solution, American Apparel has reported sales lifts from 7% to 14% in many RFID-enabled stores.

Cardlytics Taps Consumers’ ‘Digital Bank’ To Enable Transaction-Driven Marketing

Concept: Cardlytics is a transaction-driven media channel designed to allow retailers to deliver targeted reward offers to consumers based on their banking transaction history, and does not require users’ personal information, such as bank account user name, password and/or email address. Cardlytics partners with banks and retailers to deliver online and mobile offers within a consumer’s digital bank. According to the company, its transaction marketing campaigns consistently generate activation and conversion rates that are 20 to 50 times higher than other marketing channels. The solution is aimed at helping marketers improve the precision of audience segmentation, to target consumers based on their specific shopping behavior — not just their purchases within a single retail chain, but across all purchases recorded in bank transactions.

Endeca Unifies Shopping Channels To Deliver Actionable Customer Insight

Concept: Endeca InFront is a customer experience management (CXM) platform designed to power adaptive digital experiences for customers through multiple channels. InFront connects to backend technologies and data sources to deliver enhanced customer experiences, with tools for business users to scale relevant content and merchandising across unpredictable customer paths. Retailers can create and manage experiences without engaging IT, and deliver content without having to predict customer paths or set up scenarios. Released in July 2011, new capabilities within the Endeca Infront product line are designed to give businesses unified control over Internet, mobile and social experiences. The new release also is expected to provide fast insights into all customer touch points by leveraging Endeca’s Business Intelligence product, Latitude. With updates to the core MDEX Engine Technology, InFront allows consumers to control their own path across channels.

Pitney Bowes’ Portrait Uplift Optimizer Analyzes Customer Communication Strategies

Concept:Pitney Bowes Business Insight is introducing the Portrait Uplift Optimizer, designed to evaluate the effectiveness of customer communication. Through communication analysis, retailers are able to create targeted offers directed to specific consumer segments. Portrait Uplift Optimizer separates consumers into four distinct target groups, organized by likelihood to buy: Sure Things, Persuadables, Sleeping Dogs and Lost Causes. The Uplift solution seeks to define the most important 30% to 40% of the merchant’s target audience, called Persuadables. By focusing marketing strategies on this highly “persuadable” segment, retailers can increase the possibility of purchase.

Gigya Drives Social Traffic To Corporate Sites

Concept:Gigya is a Software-as-a-Service (SaaS) technology designed to enable retailers to design their social sites to direct consumers to the corporate sites, unifying identity and social providers, including Facebook, Twitter, PayPal and LinkedIn. The software enables online retailers to deepen customer relationships and tap existing friend networks to drive social registrations, word of mouth, and social interaction. In addition, Gigya provides analytics, best practices, consulting and support to optimize every implementation. Team:Since its inception in 2006, Gigya has focused on simplifying the connection process between business web sites and social networks, and enhancing the results from the connected experience at every level, to help companies grow their online business.

Ipanema Technologies Aligns WAN Performance With Key Business Objectives

Concept:Founded in 1999, Ipanema Technologies develops next-generation solutions to enable large enterprises and retailers to have full control over their global network. Ipanema’s patented technology is designed to help retailers align wide area network (WAN) performance with business objectives for optimal business application availability and response times. Ipanema’s technology is aimed at providing retailers with greater ability to control, accelerate and guarantee performance of business-critical applications across the entire global network. The Ipanema solution helps retailers reduce checkout line wait time by processing transactions faster. Team: Headquartered in France, with offices in the U.S., Asia and Europe, Ipanema has a global partnership with NCR, a global technology provider with a large footprint in the retail space. CEO Jean-Yves has extensive experience in managing international high-tech companies in the technical, industrial, marketing and sales domains. After co-founding Tecsi, Yves previously held the position of Deputy General Manager of Telic-Alcatel, where he oversaw the development of Minitel.

Songwhale Streamlines Mobile Campaign Management Via Short Code SMS

Concept: Songwhale’s technology is designed to help retailers promote customer engagement and interaction across SMS, mobile and web platforms. Songwhale helps retailers create and integrate mobile campaigns that reach customers across multiple touch points and help customers engage with brands in a cohesive environment. As mobile platforms, technology and the overall store environment are continually changing, retailers are challenged to ensure that product messaging and customer communication is relevant and timely. Songwhale offers retailers solutions to integrate all of these mobile formats to create a consistent and strong message for customers. Team: Founded in 2007 by Ty Morse, Jon Greenlee and Mateen Aini, Songwhale’s global headquarters is located in Pittsburgh, PA, with offices in Minneapolis, MN, Jakarta, Indonesia and Beijing. Previously, Morse held the title of Head of Collegiate Marketing at Virgin Records, and Greenlee was a Senior Developer at DTN/Meteorlogix. Before joining Songwhale, Aini worked at Accenture, and as a buyer at Target Corporation.

Monetate Helps Retailers Optimize E-Commerce Performance With Testing And Targeting

Concept: Monetate is a Software-as-a-Service (SaaS) technology platform designed to help retailers boost online sales by optimizing the user web site experience with more compelling, personal and engaging offers and messaging. Retailers have long known the potential of agile, focused, one-to-one marketing on the Internet, but IT challenges have made it difficult to bring this concept to life. Consumers have grown frustrated with a one-size-fits-all online shopping experience, and they are tired of searching for hours to find the right products and prices, suffering through clunky checkout procedures, chasing missing coupon codes and interacting with out of date e-Commerce sites. Team: Headquartered in Philadelphia, Monetate was founded by entrepreneurs David Brussin and David Bookspan in 2008. Brussin, founder and CEO, previously started three successful technology companies, while Bookspan, founder and Chairman, created both a successful technology company and an early-stage venture fund.  

Cloud-Based Compliantia Helps Retailers Streamline Auditing and Manage Compliance

Concept:The process of retail auditing (also known as store visits and store walks) can be a daunting, manual task. Some organizations have devised their own process, typically a “checklist” of some sort, usually completed in Microsoft Excel, which can be time-consuming and inefficient. Designed to cut the time and expense of sending a district manager to a store, Compliantia is an "out of the box" retail audit and task management software as a service (SaaS) that runs on the web, smart phones and tablets. The service is designed to help multi-unit retailers and manufacturers achieve store-level compliance with operational standards, guidelines and best practices. The Compliantia solution is used for store walks, visits and evaluations, and helps track and optimize customer service, health & safety and in-store merchandising. Team:Canada-based Compliantia was founded in 2009 by President Fabien Tiburce, who began his career in the merchandising department of Canada's largest supermarket chain, National Grocers. Tiburce has designed custom retail software systems for some of North America's largest retailers since 1994. Compliantia is a wholly owned subsidiary of Betterdot Systems, Inc., established in 1999.

M2SYS Leverages Biometrics To Help Retailers Improve Loss Prevention

Concept:M2SYS provides biometric identification technology to retailers for workforce management and point of sale applications. By utilizing biometric technology, which identifies an individual by their physiological characteristics, RightPunch is designed to help retailers stop preventable loss, lower costs, prevent time theft, increase productivity, build customer loyalty, achieve higher ROI, establish airtight access control, solidify role based security, boost operational efficiency, increase speed and comply with PCI requirements. One of the trickle down effects of using biometrics is that it can potentially keep costs low (i.e. - boosting loss prevention means businesses will not have to pass that cost along to customers).

Solution Spotlight: Medallia Mines Customer Feedback With Text Analytics

 Concept: Medallia's Text Analytics Solution enables organizations to gather insight from consumers by mining unstructured, text-based feedback from surveys. Launched in November 2010, Medallia's Text Analytics Solution is designed to ensure that consumer opinions are visible to key decision-makers within retail organizations to implement business process change. If customer experiences are improved, the expectation is that consumers will return to purchase additional products and/or services. Team: Headquartered in Menlo Park, California, Medallia is led by President Amy Pressman and CEO Borge Hald. Medallia’s text analytics solution was created by the company’s in-house engineering team. The solution is based on Medallia's proprietary Impact Index (MII), a statistical indicator calculated to measure the impact of a particular topic on a company’s overall satisfaction score.
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If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.