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Solution Spotlight

The Retail TouchPoints Solution Spotlight features new products or services relevant to the retail industry. If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.

Email Remarketing Tackles Shopping Cart Abandonment

Approximately 80% of online shoppers have placed items in their digital shopping carts then left the sites without completing a transaction, according to a recent study from comScore. While shopping cart abandonment is an ongoing pain-point for retailers today, technology providers, such as Rejoiner, are developing opportunities for re-engaging these consumers. Rejoiner offers a comprehensive email remarketing platform designed to help eTailers make customers of browsers who abandon their digital carts. Users simply add two lines of JavaScript to their e-Commerce programs then instantly can track abandonment in real time, as well as schedule, customize and personalize a series of emails to re-engage customers who abandon their carts. “Cart abandonment is a completely natural part of the buying cycle,” said Mike Arsenault, CEO of Rejoiner. “It also is a strong signal of intent that most retailers don’t use to their advantage. Our mission is to help retailers leverage that intent to deliver the right message, to the right person, in the right context, and eventually convert them.”

Avaya Enhances Call Center Technology With Mobile, Video And Social Media Interaction

As the number of methods and devices available for customer interaction continues to grow, consumers have become less tolerant of unsatisfactory merchant services, particularly customer support. New call center technology from Avaya strives to help merchants improve customer service, with expanded applications for mobile, video and social media interaction. The enhanced Customer Experience Interaction Management Portfolio is designed to enable retailers to serve more customers through more channels while increasing performance and capacity for improved productivity and efficiency. Improvements include branch, retail, remote employees and back-office environments. Retailers can balance objectives for top line revenue and cost reduction by improving the customer experience across every interaction and every touch point.

Demand-Driven Merchandising Solution Tackles Complex Inventory Challenges

Best-in-class retailers are leveraging innovative technologies that allow better merchandising and assortment planning decisions. As consumers continue to utilize multiple channels to browse and buy, these solutions are improving customer satisfaction and increasing purchase rates, and becoming more paramount to retail success. JustEnough, a demand-driven merchandising solution, was designed to provide retailers with flexibility, accuracy and automation throughout the assortment planning and replenishment processes, ensuring products are available at all times across all channels. The platform offers several tools that help retailers improve product allocation, financial planning, and pricing and markdown structures, as well as analyze the effectiveness of specific promotions. “Tackling complex demand and supply management challenges isn’t new,” said Malcolm Buxton, President and CEO of JustEnough. “Yet these problems get more complex every day. JustEnough focuses on combining ease of use with optimization to make it easier for retailers to forecast demand, plan assortments and inventory, allocate and replenish products, and place orders.”

Retailers Get Feedback, Drive Multichannel Sales With Mobile “Social Merchandising" Game

 Frequent consumer feedback about style and taste is invaluable to retailers striving to gauge customer preference and product demand across channels.   Tip or Skip, a mobile shopping game launched July 2012 from a start-up by the same name, combines social discovery, gamification and mobile commerce in a “social merchandising” game in which players freely offer this vital product preference feedback. Players, or tipsters, engage with the game app to earn rewards for discovering and sharing products from online and brick-and-mortar stores. As they engage with a multitude of product images, tipsters “tip” what they like and “skip” what they don’t. The more tipsters play, the more “sway” (game currency) they earn. Their tips help other consumers find new products and make smarter buying decisions. Tipsters compete for recognition as they spot and share the best products, and earn more sway as other players agree with their tips ― all as feedback builds for retail brands.

4-Tell Increases Conversions With Personalized Product Recommendations

Consumers are demanding more relevant offers, marketing messages and merchandise options across channels. To keep pace with this push for highly personalized brand experiences, retailers must implement the best retail intelligence solutions and processes that automate item recommendations based on every customer’s unique browsing and buying journey. The 4-Tell Boost Recommendations for Web software from 4-Tell, an automated personalization engine, is designed to help eTailers provide customers with dynamic product recommendations throughout e-Commerce sites ― including shopping cart areas, product and category pages, and search results. In doing so, merchants can increase cross-sell and up-sell opportunities, and drive awareness of other product offerings. Merchants also can integrate automated, personalized recommendations into email campaigns, mobile-optimized sites and social media pages, leading to more engaging marketing content across channels. In addition, customer service representatives can glean better insight into consumers’ browsing and buying histories, ensuring more relevant online chat and call center discussions.

Wize Commerce Tools Enhance E-Commerce Monetization And Demand Generation

Online retailers vying for consumer attention continually seek to differentiate themselves to attract new customers, increase clicks and turn clicks into dollars. An integrated e-Commerce monetization and traffic acquisition tool from Wize Commerce (formerly Nextag, Inc.) assists in achieving these goals with minimal installation and integration. Launched globally in June 2012, Wize Commerce technology helps drive more revenue into retailers’ online and offline businesses using an optimization platform that operates on a massive scale. The solution is designed to help retailers substantially generate more traffic for the same marketing spend; optimize existing channels and test emerging ones; leverage current marketing and technology resources to boost ROI; better understand and serve their customers; and maximize their entire e-Commerce business models.

ProofHQ Improves Content Workflows And Approval Processes For Optimal Cross-Channel Marketing

 The rise of online browsing and buying has increased the demand for more content across digital channels. Now more than ever, social accounts, e-Commerce sites and mobile-optimized pages and apps are joining traditional print ads, catalogs and brochures in the retail marketing mix. ProofHQ, an online proofing solution, was designed to help retailers speed internal editing and approval processes throughout content development, allowing marketing materials to be delivered and finalized in a more seamless and time efficient manner. The platform replaces the daunting and time-consuming method of emailing PDFs to team members, printing hard-copy versions and manually routing proofs to garner feedback.

Shoppers Provide Real-Time Feedback With Quri’s EasyShift App

Thousands of mobile shoppers are creating a network of individual focus groups for brands and retailers nationwide through EasyShift, a smartphone and cloud-based analytics app from Quri. By participating in a number of different activities through EasyShift, smartphone-armed shoppers earn valuable perks such as extra money at stores. Shoppers may critique displays, assess competitive dynamics, report out-of-stocks and pricing information, capture photos, and monitor promotions and launches. Once registered, EasyShift shoppers get instant access to the feedback assignments, or “Shifts,” available in their areas. Completed Shift reports are transmitted to Quri in real time; the information is verified, analyzed and available to clients via a cloud-based analytics application. Using the feedback from EasyShift report, merchants can immediately identify problems, get a broad picture of promotions and competitive products, and address issues promptly.

Genius Customer Engagement Platform Integrates New Payment And Loyalty Options

Recent developments in the payment space confirm the U.S. shift to Europay, MasterCard and Visa (EMV) and Near Field Communication (NFC) — both expected to heighten overall security of contactless payment processing. As a result, retailers are seeking the most efficient ways to transition their POS hardware to accept these payment alternatives. The Genius Customer Engagement Platform from Merchant Warehouse was designed to aggregate and integrate an array of transaction technology, payment types and customer programs into a single platform. All Genius software is pre-loaded onto VeriFone's MX 915 device, and is managed and accessed in the cloud. Genius will have limited availability in September 2012, and will be released to the general public by January 2013, according to a company announcement.

Protegrity’s Vaultless Tokenization Facilitates PCI Compliance, Minimizes Risk And Cost

One of the ways retailers have sought to comply with Payment Card Industry (PCI) requirements is to implement tokenization — a payment data encryption method in which ciphered cardholder data is stored in a central database, or vault. During payment transactions, that information is replaced by “tokens” that identify cardholders while preserving their data security. But a number of these central database solutions have relied on expensive, complex replication schemes to create a new vault for every merchant requesting tokenization. This centralized process also increases risk of a token vault breach.

Linkable Networks Releases SKU-Level Card-Linked Offers

Best-in-class retailers are delivering a more seamless deal collection and redemption process with card-linked offers, which replace standard coupons and printed vouchers with automatic, digital savings linked to shoppers’ credit and debit cards. Until recently, these discount offers were broad-based, such as dollars-off a total purchase. Linkable Networks’ new MyLinkables capability now allows retailers to target and link SKU-level offers to consumers’ credit/debit cards, and engage shoppers in a more direct and efficient manner. Among the benefits, consumers save on top brands and retailers throughout the country, from restaurants and specialty retail to convenience and grocery stores, and can view link-enabled ads across a variety of media properties while browsing online.

Upstream Commerce Launches Tool For Optimized Assortment Intelligence

Price- and deal-savvy consumers are conducting more extensive research on potential purchases. Because of these thrifty browsing strategies, retailers are seeking ways to price inventory more efficiently and excel in a competitive marketplace. By meeting — and exceeding — customer expectations, retailers can ensure they’re not missing out on sales opportunities. Progressive retailers are implementing technology to track competitors’ pricing and assortment in real time. Assortment Intelligence, a tool featured in the Upstream Commerce suite, is designed to enable retailers to monitor assortment changes at competitors' web sites. Merchants then can adjust their own product mixes accordingly. The Upstream Commerce Retail Intelligence Suite is a cloud-based Software-as-a-Service (SaaS) solution that utilizes advanced artificial intelligence, semantic analysis, data mining, and image-recognition algorithms to offer retailers real-time competitive price monitoring and analysis, as well as product and assortment intelligence.

MyBuys Launches Long-Term Targeting Solution For Personalized Display Advertising

As retailers strive to provide engaging customer experiences across channels, progressive organizations are capturing and storing actionable insights on their consumers. By tapping into this data, best-in-class retailers are personalizing consumer interactions to foster more meaningful relationships with shoppers to drive engagement and revenue. Moreover, innovative retailers are extending the window for re-connecting and re-engaging consumers that don’t complete transactions by leveraging new campaign approaches via display advertising. 

ProfileOne Optimizes POP Marketing And Geo-Targeting Initiatives

Retailers are challenged to stay true to their brands’ repertoire, serve their customers, and manage revenue and profitability. To flourish in today’s competitive retail environment, merchants must consider a wide variety of internal and customer-facing elements, including the impact of pricing, e-Commerce and faster product lifecycles, as well as local customers’ needs and preferences. As a result, more retailers are implementing tactics to drive efficiency and protect margins; provide individually targeted messages; and foster customer loyalty. Point-of-purchase (POP) management is one of those tactical areas. ProfileOne is designed to allow retail chains to optimize and closely manage their POP marketing efforts, materials and expenses. The solution permits merchants to better tailor POP-based marketing programs to reduce production and distribution costs, increase speed to market, customize marketing messages by location and optimize overall POP retail effectiveness.

SAP Launches Mobile Suite To Optimize In-Store Experience

The emergence of the in-store mobile shopper has been a startling challenge for retailers. Empowered with mobile technology to compare prices and access peer feedback, today’s convenience-driven consumers are left with few reasons to remain loyal to a brand or retailer. In response to this seismic shift, merchants are mobilizing their stores to empower customers and associates to leverage mobile devices in new ways to optimize the in-store experience. One such option is a new mobile suite launched May 2012 by SAP to extend the value of its key systems of record by mobilizing retail business processes. The offering includes Sybase 365 Mobile Payments, a mobile customer engagement and commerce suite. Built on the Sybase 365 platform, the mobile commerce portfolio is a key component of SAP’s mobile program for powering productive mobile apps and services. Sybase 365 Mobile Payments is designed to enable consumers to leverage a mobile wallet solution to pay bills and loans, make domestic person-to-person (P2P) payments and pay for products and services. The solution includes tools and services for merchant management.
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If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.