Persado Helps Prevent Cart Abandonment with Emotion-Informed Messages

(Photo credit: Persado)

Persado Dynamic Motivation aims to reduce cart abandonment by using specialized generative AI to create words and phrases that are personalized in real time for online shoppers. The solution is the next generation of Persado Motivation AI, a specialized class of enterprise generative AI technology designed to drive business outcomes.

Motivation AI uses advanced machine learning, natural language processing (NLP) and deep learning transformer models, with the goal of understanding intent and creating emotion-informed messages. Specific features include:

  • Presenting the best-performing words and phrases to each customer based on emotional drivers and narratives most likely to motivate action;
  • Leveraging a decade of A/B tests refining and measuring motivation-focused language, emotional response and engagement rates;
  • Serving the most impactful content, at the most critical time during a customer’s journey;
  • Strengthening brand loyalty by making language more human, reinforcing purchase decisions and conveying appreciation;
  • Transforming static online cart experiences into personalized paths to purchase.

Unlike other large language models, such as ChatGPT, which pull and learn from the wide internet, Persado Motivation AI is trained on a specialized dataset of real interaction and transaction data from 150 million U.S. consumers. This data reflects more than 800,000 structured experiments to measure and refine language, emotional response and engagement.


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