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Swirl Beacons Help Drive In-Store Mobile Engagement

AS Swirl ImageWith so many consumers now using mobile devices while they shop in physical stores, retailers are using proximity marketing to engage consumers and increase basket sizes.

Through its beacon marketing platform, Swirl helps retail marketers deliver relevant content and offers to shoppers’ smartphones based on their location within a store. For instance, a retailer can tap the platform to greet shoppers as they enter a store, or deliver coupons or content to help consumers make more informed in-store purchase decisions.

Swirl’s enterprise-class solution is designed to help retailers manage large-scale in-store mobile campaigns across thousands of stores with sophisticated targeting and analytics capabilities, including features such as:

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  • A software development kit that can be added to any mobile app;

  • Bluetooth-powered beacon hardware that can be sourced through Swirl or other hardware partners including Zebra Technologies;

  • The Swirl Audience Network, a group of beacon-aware shopping and lifestyle apps that allow retailers to reach millions of in-store shoppers; and

  • The Swirl Ad Exchange (SWx), which is designed to power private in-store media networks and digital shopper marketing opportunities for retailers’ brand partners.

A variety of retailers, including Alex and Ani, Kenneth Cole, Lord & Taylor, Timberland and Urban Outfitters, currently use the Swirl platform.

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