Springboard Retail, a cloud POS and end-to-end retail management platform designed to help retailers drives sales and margin, has launched SpringboardTRAC, an integrated foot traffic counting solution for independent retailers.
The traffic counting solution is designed to offer users an affordable way to collect real-time traffic and conversion data, which they can view on Springboard’s dashboard and use in combination with sales metrics to gain valuable insights to expand their business.
SpringboardTRAC features include:
- Full integration into Springboard’s reporting engine to provide traffic metrics in context with sales plans, tickets, average transaction value and other essential metrics;
- Lower barrier to entry than traditional non-integrated traffic counting services, which often require retailers to buy hardware and software separately; and
- Web-enabled video technology that allows for easy remote calibration.
With SpringboardTRAC, retailers can combine traffic metrics with other retail sales metrics to attain more valuable business intelligence. Additionally, they can more accurately measure store performance and track ROI of marketing and other promotional efforts. By understanding their customers’ shopping behavior at a granular level, retailers can staff more efficiently, reducing overhead costs.