Visual search solution provider Slyce has introduced Snap-to-Coupon technology, which is designed to enable consumers to snap a photo of any coupon and generate a mobile-optimized version of it, which can be stored on the retailer’s app. The solution is compatible with coupons from newspapers, catalogs and receipts.
Retailers can use push notifications to remind consumers to use the scanned coupon. These reminders can be automatically triggered based on parameters such as pending coupon expiration dates or when a consumer is near a physical store.
Once a consumer scans a loyalty barcode via the Snap-to-Coupon technology, retailers can link the consumer to their CRM list. In enabling retailers to reach the consumer via their mobile device, the service extends brands’ ability to market beyond traditional channels such as email and mailing address.
“One of the biggest challenges retailers face in mobile is giving customers a compelling reason to download their app,” said Mark Elfenbein, CEO of Slyce. “For consumers, coupon accessibility and utility is typically the number one most requested feature for retailer apps. Snap-to-Coupon provides retailers with a highly intuitive feature for their apps which can dramatically increase adoption and engagement.”