ShippingEasy has launched Automated Email Marketing, an addition to its Customer Management module. This marketing tool is designed to enable e-Commerce retailers to act on their customer data and set up automated marketing emails to increase sales from existing customers.
As retailers process orders and shipments, they can use ShippingEasy to send marketing emails to:
- Generate product reviews;
- Upsell related products;
- Offer deals and coupons; and
- Win back customers.
Users have a library of plug-and-play templates for couponing, product reviews, feedback requests, first-time buyers, and VIP buyers. Additionally, they can set automated campaign rules such as:
- Specific products purchased;
- Product categories;
- Order values; and
- Repeat or first-time customers.
With the feature, retailers can even automate emails to be sent a specific number of days after a product ships, in order to get feedback on order and shipping processes from customers.