Every merchant seeks to provide new, more enjoyable and engaging shopping experiences. Brick-and-mortar retailers especially want to provide these experiences via the smartphone, which is expected to influence 19% of annual retail store sales by 2016, translating to $689 billion in brick-and-mortar transactions, according to research from Deloitte Consulting.
As sales of mobile devices continue to proliferate, more consumers are using these tools in-store to research products, prices and ratings/reviews. Now in-store shoppers also can leverage integrated image recognition, augmented reality and recommendation engine technologies to “see more” about a product and the retailer’s other offerings.
A new marketing platform from SeeMore Interactive is designed to deliver this more personalized brand engagement to shoppers equipped with smartphones and tablets. The SeeMore application turns static items into 2D and 3D presentations; allows shoppers to purchase products in real-time; and permits easy sharing within social networks.
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By positioning their mobile devices over products, labels, packaging, bar codes and retail displays in select GPS locations, consumers can feel and experience products virtually. Vision- and location-based technologies turn items viewed through the smartphone or tablet into a vibrant, digital and interactive experience. The application also allows embedded videos to appear instantly.
The recommendation tools enable consumers to navigate product features and benefits. An integrated e-Commerce provides anytime purchasing while a social shopping feature lets customers track items, receive new recommendations and offers, and share current digital views and wish lists with friends and family.
