RevCascade has unveiled Souler, a commerce platform enabling influencers to sell products to their followers through a dedicated online storefront. Additionally, the platform is designed to give brands the opportunity to broaden their distribution network, gain new customers and increase revenue.
Via Souler, influencers can sell products without the burden of managing physical inventory or the complexities of building their own e-Commerce sites, including processing orders and managing customer service.
The platform currently has more than 100 influencers with their own curated stores reaching millions of consumers, featuring more than 40 brands available through the RevCascade network.
Brands that sell items through Souler maintain total control of the influencers they choose to work with as well as all product pricing and merchandising. Once approved, brands can go live in as fast as 24 hours by utilizing the RevCascade suite of services, including product management, merchandising, real-time inventory updates, transaction management, and custom reports.