Returnly Debuts System To Power Eco-Friendly Return Policies

Returnly, a post-purchase solution provider, has launched Green Returns to help retailers offer shoppers smart, eco-friendly return policies. The system enables brands to manage logistics to reduce the cost and environmental footprint of processing returns, and even offer “returnless refunds” where their best customers can receive refunds without being required to return the original item.

Green Returns makes real-time return policy decisions to improve the customer experience and streamline operations and help retailers with an environmentally friendly message live out their values. The tool is aimed at beauty and intimates retailers in particular, as these brands often need to dispose of used and opened products that could pose a potential health risk.

The larger Returnly platform enables smart return policies by leveraging proprietary behavioral shopper data and the brand’s own business rules. These policies can improve the flow of post-purchase interactions to improve loyalty. Capabilities include:


  • Self-service online exchanges that can ship instantly;
  • Instantly offering credit upon initiating a return;
  • Creating a mobile-first self-serve Returns Center; and
  • Offering a more transparent return process with real-time tracking.

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