Retailers are seeking more effective tools and tactics to advertise their products to a wide range of consumers. As more consumers tap into their mobile devices to search for products, compare prices and even buy items, mobile advertising is becoming a top consideration.
Marketing and commerce platform provider Retailigence and mobile advertiser Mojiva have partnered to provide retailers with a mobile-to-store advertising solution designed to optimize mobile campaigns. Mojiva leverages the Retailigence database — which includes more than 12 million products and 100,000 stores — to target mobile users via location-based ads and product information.
Brands and retailers using Mojiva can increase shopper engagement and in-store sales by integrating their mobile advertising campaigns with local store product availability data powered by Retailigence. Shoppers engaged with hyper-local product ads can quickly find the products and brands they want at the most convenient retail location.
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“Retailigence’s extensive retail store integrations ensure products are in stock at each store, which in turn drives confidence and higher conversion at point of sale,” said Jack Hallahan, VP of Innovation at Mojiva. “Retailigence helps brands and agencies localize their creative and build hooks to move upper funnel brand messages to lower funnel transaction opportunities, elevating mobile advertising as a key strategic consideration going forward. We are pleased to offer Retailigence to our growing roster of unique, relevant mobile innovations.”
