While brands must cater to the wants and needs of their existing customers, they also must expand their business by acquiring new customers.
Pursway has released an audience extension platform, called Pursway Connect. With the solution, retailers can target friends of high-value customers, recent buyers or additional prospects and subscribers. The platform includes a proprietary database of more than 150 million social profiles in North America, providing brands with information on real-life connections and associates of the buyer. In identifying these connections, the brand can create a human network and, in turn, further expand its reach. When an audience is uploaded into the platform, data is encrypted to ensure customer security and privacy.
Pursway Connect currently is available for direct mail and social media targeting, and it will soon be integrated for online and mobile advertising.
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“We’ve worked with Pursway to harness the power of real-life social relationships for years, and it has driven significant ROI thanks to consistently higher campaign conversion rates,” said Steven Fuld, Senior VP of Marketing at Sony Corporation of America, a Pursway customer. “Pursway has a unique social graph that allows us to reach prospects with strong, real-life relationships with our customers. In a world where people are more likely to buy what their friends buy, with Pursway Connect, Sony becomes smarter, more relevant in its marketing outreach.”
