OneMarket has introduced the Customer Activation Platform, a combined data management platform and solutions ecosystem. The platform helps retailers identify, understand and communicate with customers to build better relationships.
The platform was designed to offer retailers a unified view across channels and work on its own or as part of a wider technology stack. The solution lets retailers choose which capabilities they want at a given time, letting them integrate it into their existing solution suite without needing to change their current operations.
Capabilities of the software include:
- Identifying online and offline customers regardless of channel with automated data capture tools;
- Unifying customer data from across the organization, including both behavioral and transaction data;
- Understanding customers through AI-driven, retail-specific segmentation and analytics for automated activation;
- Activating customer data through an engagement solutions ecosystem with highly targeted advertising and post-purchase communications; and
- Optimizing engagement through multi-touch sales attribution.