To maintain successful relationships with product brands and manufacturers, retailers can implement trade promotions, including coupons, samples and in-stores, to generate sales and boost brand awareness.
NeoGrid has released the NeoGrid TPM for Trade Promotion Management (TPM) and the NeoGrid S&OP for Sales and Operations Planning.
NeoGrid TPM allows users to manage the complete trade promotion process. Designed to eliminate spreadsheets, data silos and manual processes, the solution integrates all trade promotion data into the S&OP platform so they become a part of the entire demand and financial planning process. Additional features include fund and volume quota allocation, scenario planning, volume and funding financial reconciliation, and system-enabled promotion evaluation.
“Typically, TPM solutions only handle about one third of the TPM process, with most of the work still being performed by each department in their own standalone spreadsheets, making it very manual and labor intensive to manage, track and report,” said Stephen Minakovic, Head of Sales at NeoGrid. “NeoGrid TPM fixes that by providing a single solution for the complete process.”
NeoGrid S&OP is designed to provide a more comprehensive view of data and, in turn, improve the accuracy and effectiveness of short- and long-term forecasting. NeoGrid S&OP capabilities include top-down and bottom-up planning, “what if” scenario planning, promotional event planning and comprehensive management reporting. The solution also can synchronize vendor managed inventory and collaborative planning, forecasting and replenishment processes directly into the sales and operations planning process.
The cloud-based NeoGrid platform integrates data from both solutions and enables departments throughout the organization to collaborate using the same information.