Needle Marketing Cloud Builds Brand Advocacy Among Customers

Needle has released its Advocate Marketing Cloud, a suite designed to assist marketers and e-Commerce professionals generate traffic, improve the online shopping experiences and drive sales. With the cloud solution, retailers can activate passionate customers as brand advocates to create a more personal experience.

Features of the Advocate Marketing Cloud include:

  • Advocate Generated Content, which gives online retailers the ability to garner photo and video product demos from advocates. These content pieces can be leveraged on e-Commerce web sites and social channels to assist shoppers in the discovery phase;


  • Answers, which caters to customers in the product discovery process. Brand advocates can provide on-demand answers to customers who, while they might not want to engage in a conversation, have questions that are keeping them from making a purchase decision; and

  • List Builder, which leverages advocates to aid in the customer acquisition process by providing the retailer with a natural way to harvest emails, saving marketers money and helping build a strong customer database.

With the cloud solution, retailers can create custom rules that enable them to identify the specific customers who need help along their buyer’s journey.

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