brand advocacy

REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton

This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically and in the outdoor…

How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business at Amazon at the…

The Missing Link In Personalization: Only 13% Of Retailers Identify Most Profitable Shoppers

While as many as 77% of retailers say they have an established process to identify their most loyal customers, only 13% say…

Needle Marketing Cloud Builds Brand Advocacy Among Customers

Needle has released its Advocate Marketing Cloud, a suite designed to assist marketers and e-Commerce professionals generate traffic, improve the online shopping…

Digitally Empowered Brand Mavens Exert Purchasing Power

The future of retail may lie in the power of a shopper group called Brand Mavens: digitally engaged, brand-loyal consumers who are…

Social Media In The Retail Space

Consumer technology is forever changing the shape of the retail marketplace and forcing retailers to consider how they can better serve shoppers…

Study Finds Retailers Responded To 68% Of Holiday Complaints Sent Via Social Media

By listening and proactively responding to complaints on the social web, retailers have an opportunity to turn disgruntled customers into brand advocates….

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