Retailers can no longer rely on batch-and-blast emails to engage customers and drive conversions. After all, customers are interacting with more messages and promotions across channels and, in turn, have become desensitized to certain marketing tactics.
To stand out in consumers’ crowded email inboxes, retailers need to tailor emails to individual customers and their unique attributes, preferences and past purchases. Movable Ink is helping retailers facilitate email personalization with a real-time email marketing tool that allows marketers to generate responsive email templates quickly and efficiently.
Called Inkbrush, the hosted email design and coding solution is free and touts the same capabilities of Movable Ink’s flagship software, agileEMAIL, which is designed to help marketers optimize, target and personalize emails the moment they’re opened by consumers. Marketers using the platform can optimize their email content for desktops, smartphones and tablet devices.
Other key capabilities of the responsive design solution include:
Automatic email-compliant HTML code generation;
Centralized link and content management for email;
Device detection for optimal email experience;
Email compatibility reports on major email clients;
Hosted email design for desktop and mobile templates; and
Seamless integration with email service providers.