Concept: No one loves grocery shopping. Shoppers want to get in and out as fast as possible, while still saving money. Since its inception approximately 10 years ago, Modiv Media has worked to provide time-starved shoppers with a seamless shopping experience. By leveraging smartphone technology, Modiv is accelerating this concept into a mainstream solution that connects shoppers to the store in an innovative and measurable way. Stop & Shop was the first grocery retailer to implement the technology when it launched its SCAN IT! mobile shopping app in July 2011. In turn, Stop & Shop frequenters have rewarded the grocer with increased loyalty and overall spending.
Market Relevance: Today’s shoppers leverage their mobile devices to shop smarter, faster and more efficiently. The future of shopping is represented by the convergence of digital and mobile worlds with physical store locations. Leading retailers recognize these changes and are putting valuable applications and experiences in customers’ hands to create a personalized experience directly for loyal shoppers. Retailers who fail to do this will pay dearly as they watch the thousands of shopping, comparison and purchasing apps available push them out of the customer engagement cycle. Mobile is an incredibly personal channel retailers can tap to engage with their customers. The mobile experience must reflect this desire to be engaged directly within the context of a shopper’s needs, desires, preferences, timing and location.
Delivery: The Modiv Media solution contains a retailer-branded mobile shopping application and a centralized media management platform designed to deliver personalized offers, coupons and advertisements to shoppers. Modiv integrates directly with retailers’ point-of-sale and CRM systems as well as existing loyalty programs. Leveraging a combination of loyalty data, analytics, behavioral targeting and in-store location tracking, the solution is designed to provide a shopping experience that delivers effective offers based on shopping behaviors and preferences. Shoppers download the application for iPhone or Android, and enter their loyalty card number. The application scales to the volume and demand of high-frequency retail environments such as grocery, convenience, drug, office, pet and club.
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Proof Points: The Modiv Media solution currently is leveraged in 45 Stop & Shop stores throughout New England. Two additional retailers will announce their partnership with the company during 2012. Chosen as the Best Mobile Game Changer by MITX in 2011, the Modiv Media application is gaining momentum in the grocery industry due to its ability to allow retailers to boost customer loyalty and impact shoppers at the point of decision — in the aisle.
