Mercatus, a digital solutions provider for grocers, has enhanced its Integrated Commerce Platform to support digital coupons. The new offering integrates with the leading coupon platforms, including Inmar and Quotient, to serve personalized promotions for customers.
Whether a grocery order takes place through click-and-collect or delivery, customers will be presented with all available digital coupons, along with any other offers that involve the additional purchase of other products.
The platform supports item-level substitutions designed to enable shoppers to specify their exact substitution preferences for each individual item, rather than for their entire order. Additionally, the platform enables shoppers to rebuild a basket by reusing past orders. With a few clicks, shoppers can make a full reorder and then add or remove items as they choose.
The Mercatus Integrated Commerce Platform includes a suite of products designed exclusively for grocery retailers, including Digital Engagement, Digital Commerce, and Personalization.