Search marketing agency NetElixir has launched its AdWords analysis and reporting dashboard LXRPlugin, a platform designed to provide insights to businesses managing search campaigns while saving time and costs.
LXRPlugin can generate Google campaign reports as well as more than 20 analytics reports, and can detail steps needed to enhance campaign performance. The plug-in tool enables users to pull the report data directly from Google AdWords into their Excel templates.
Examples of these types of reports include:
Device-level search analysis;
Hourly search query and purchase pattern analysis; and
Geo-level customer distribution analysis.
“Our use of this Excel plugin has helped us to find and make changes quickly, saving us large chunks of time that we normally devote to creating and analyzing reports, as well as budget that we typically allocate to analysts for gaining insights from our search marketing data,” said Stephen Light, Director of E-Commerce and Marketing at e-retailer Rug Studio. “The monetary savings has amounted to roughly $2,000 per month. LXRPlugin, with its ease of use, low cost and in-depth reporting, has been a huge asset for us.”