While shopping online, most consumers rely on images to make final purchase decisions. That is why it is paramount that retailers have real-time access to high-definition product images.
Kwikee, a developer and distributor of product images, data and content, has introduced a vendor portal designed to help retailers and manufacturers communicate and fulfill product image requests more efficiently. Images within the Kwikee database can be used across all marketing channels, and are approved by the manufacturer prior to distribution.
The vendor portal offers a single location for all project information including:
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- A list of SKUs required by the retailer;
- Data and image options;
- Project contracts; and
- Shipping materials, in addition to other project details.
The vendor portal is designed to give manufacturers seamless access to required SKU lists. Retailers can use the portal to monitor the status of product requests and analyze manufacturer compliance. Manufacturers have the option of either sending physical product samples to Kwikee for image and data collection, or upload their own compliant content.
“Communication is key in large volume image and data capture projects — from the retailer, to the image and data provider, to the vendors,” said Barry Rapp, National Sales Manager of Kwikee. “Kwikee’s vendor portal is the communication device that ties all three groups together to meet the project’s goals.”
