Klarna Launches Global Customer Authentication Platform

Klarna Launches Global Customer Authentication Platform

Klarna has introduced a global authentication platform that allows multinational businesses to provide secure, personalized customer authentication experiences in any market through a one-time integration. The solution is designed to keep shopper data safe and remain compliant with regulations without adding friction to the user experience.

Businesses can access a range of global and local authentication methods, including SMS and email one-time passwords, and pick the ones best suited to their customers. Once embedded, the platform will be kept up-to-date as new authentication methods are automatically added without any extra work from the retailer.

Other features of the solution include:

  • Using many different customer authentication solutions through one integration globally;
  • Personalizing the customer authentication experience to each shopper;
  • Complying with PSD2 and KYC regulations; and
  • Customizing the experience to a retailer’s specific brand.
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