Klarna has introduced a global authentication platform that allows multinational businesses to provide secure, personalized customer authentication experiences in any market through a one-time integration. The solution is designed to keep shopper data safe and remain compliant with regulations without adding friction to the user experience.
Businesses can access a range of global and local authentication methods, including SMS and email one-time passwords, and pick the ones best suited to their customers. Once embedded, the platform will be kept up-to-date as new authentication methods are automatically added without any extra work from the retailer.
Other features of the solution include:
- Using many different customer authentication solutions through one integration globally;
- Personalizing the customer authentication experience to each shopper;
- Complying with PSD2 and KYC regulations; and
- Customizing the experience to a retailer’s specific brand.