Marketers often spend time driving visitors to their web sites and landing pages, but they still have room for improvement when it comes to boosting customer conversion rates.
To help retailers bolster conversion rates, Kissmetrics has introduced Engage, a conversion optimization product designed to optimize every web site interaction based on behavioral triggers. Retailers can use this solution in conjunction with the Kissmetrics flagship product Analyze to fix problems throughout the retail spectrum, including email signups, shopping cart experiences or churn reduction.
Engage can display numerous features at the point of conversion, including lightboxes, which display a heading, body and call to action (CTA) to fill the center of the screen and dim the background. Visitors can close the lightbox or follow the call to action as a next step, and can view announcements at the top of the page.
The landing page also can include bumpers that appear on the bottom right of the screen, with recommendations for related content, as well as notifications that highlight information with a small pop-up in the upper right of the screen.
Retailers can use Engage for A/B testing,enabling them to perform audience comparisons on every engagement during their web site visit.