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Journey Analytics Platform Tracks Path To Conversion

Journey Analytics Platform Tracks Path To Conversion

Journey by CAKE is a cloud-based solution designed to provide retailers with an end-to-end view of a customer’s path to conversion across multiple channels and devices. Built on the CAKE Marketing Intelligence platform, the solution collects and analyzes granular first-party data about significant brand interactions that shoppers engage with prior to a conversion in order to measure marketing performance.

Retailers can capture insights on how digital campaigns are performing across a range of online and offline channels including search, email, social, affiliate, direct, referral, TV and radio.

The solution enables marketers to make decisions derived from real-time data by combining:

  • Insights: Centralized multi-channel measurement across search, email, social affiliate, direct, mobile and more, plus a customer journey analytics dashboard;
  • Multi-Touch Attribution: Rules-based and data-driven attribution modeling providing clarity into channel and campaign optimization efforts;
  • Connections: Seamless integrations with digital media platforms, including Google, Bing, Facebook, Shopify, and others, to streamline the process of pulling in cost data and the tracking of first-party data across all digital channels; and 
  • Solutions: Additional solutions for Lead Generation and Affiliate Management to facilitate closed-loop measurement of the entire online customer journey.
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