When effective, personalized deals, offers and messages can help retailers foster long-term engagement and loyalty.
To ensure customer data remains secure, ID.me has unveiled the retail rewards marketplace, which is designed to help retail brands target influencers and consumer segments with exclusive offers, while protecting them from fraud.
The marketplace extends ID.me coverage from niche affinity groups such as the military, first responders and students to all retail consumers. The solution rewards these consumers with increased cash back and special coupons from numerous retail partners. ID.me currently powers affinity marketing programs for Dell, Overstock.com, Uber and Under Armour and more than 100 other leading retailers.
Advertisement
The U.S. Department of Commerce named ID.me one of the top five identity products in the U.S. in 2013, issuing the company a $2.8 million grant. Prior to the grant, ID.me secured $16 million in equity and venture debt financing.
