Increasingly savvy online customers utilize a variety of Internet-based tools and technologies to seek out peer endorsements, research and the right product at the right price.
eTailers can optimize brand influence throughout the customer research journey with search management tools. Launched in December 2011, the Hydra OneSearch platform is focused on driving revenue and ROI through integrated management and implementation of phrase marketing campaigns across natural and paid search, as well as social media.
Hydra OneSearch, the next generation launch of the Hydra One platform, is designed to enable retailers to identify emerging trends, product interest and inform strategies through intelligent recommendations of high visibility keywords across different search channels.
Hydra surveyed more than 300 digital marketers to assess how teams currently operate based on collaboration, use of technologies and competitor analysis. Results showed that 55% of respondents did not know which words or expressions being used in the market are worth an investment. Additionally, a vast majority (90%) said they see an advantage in their digital teams using a common reporting and campaign implementation platform.
The solution is aimed at helping eTailers increase relevancy and improve rankings for Cost Per Clicks (CPCs) by better understanding how to utilize creative keywords, report according to campaign requirements and assess the Quality Score to better understand which landing pages to use for campaigns.
By importing existing campaigns into Hydra OneSearch, eTailers have a keyword and phrase level view of how effective each channel is in driving success. Automatic recommendations can be delivered simultaneously suggesting indicate which keywords will be more effective on each page of a web site. Recommendations can then be developed further to include phrases and keywords from social media that are current and trending.