To drive product awareness and sales, brands and manufacturers must share relevant inventory with retailer partners. However, retailers sometimes do not have the most accurate or up-to-date data, which can potentially hinder sales.
Hubba is a cloud-based business-to-business (B2B) product information network that enables brand marketers and product managers to create product profiles that can be shared with business contacts. Launched in July 2014, the network serves as a central hub for all product content, including images, videos, documents, core specifications, marketing and promotional materials, pricing, ratings/reviews and more.
Using Hubba, brands and manufacturers can curate products in a central location and syndicate information to their business contacts in real time. Companies leveraging the solution include L’Oreal, Purity Life, Rawlings and Unilever, among other apparel, sporting goods and CPG brands.
“Brands are faced with an increasing amount of information to manage, an increasing amount of channels in which to distribute the information and an increasing demand from consumers to access this information,” said Ben Zifkin, CEO of Hubba. “Product content is the foundation that powers omnichannel commerce initiatives, but many brands and retailers struggle to provide comprehensive and current information.”