Weather patterns can affect shopping behaviors and store traffic, especially when conditions are severe. However, with the right technology in place, retailers can use the weather to their advantage by personalizing messages and campaigns based on temperature and other conditions.
Online video advertising solution provider Eyeview released Eyeview Weather Tracker to help brands personalize video ads in response to real-time weather conditions. Weather Tracker monitors weather forecasts across an advertiser’s target markets to deliver relevant messages and calls-to-action.
One popular use case is the holiday season. In some areas, snowstorms are imminent. However, “retailers can’t risk a drop in sales due to inclement weather,” noted Oren Harnevo, CEO and Co-Founder of Eyeview. “This is the most important selling season for them, and, as always, our goal is to help our retail partners reach their target consumer with the right message, at the right time.”
The Eyeview Weather Tracker is designed to deliver calls-to-action featuring hyper-locally consumer targeted information about current and forecasted weather conditions. This approach gives consumers the information they need, which helps retailers boost engagement and sales.