RSS Launches Natural Sounding, Contextually Driven Adbots has introduced a native conversational marketing platform. The software supports in-context, conversational ads, and the platform’s promotions are designed to deliver relevant messages to users that feel like recommendations from a friend.

The solution lets retailers deliver promotions in contexts designed to maximize conversions. For example, if someone asks a chatbot about the weather next week, it makes sense to serve an ad for an umbrella alongside a forecast for rain. enables chatbots to process a wide variety of context clues to enable these interactions across multiple topics.

ADVERTISEMENT operates across a network of 1,700+ third-party chatbots and conversational applications. The company recently secured a $2 million seed round led by Birchmere Venture, with participation from Strawberry Creek Ventures, Inspiration Ventures and Berkeley SkyDeck.

AI-powered chatbots are becoming more prevalent in retail. More than 35 million American have used voice-activated personal assistants at least once, while 22% do so frequently, according to eMarketer.

back to top

If you would like us to consider featuring your product or service on the Retail TouchPoints web site and in the weekly email newsletter, please submit your solution here: Solution Spotlight Submission Form.