Approximately 80% of online shoppers have placed items in their digital shopping carts then left the sites without completing a transaction, according to a recent study from comScore. While shopping cart abandonment is an ongoing pain-point for retailers today, technology providers, such as Rejoiner, are developing opportunities for re-engaging these consumers.
“Cart abandonment is a completely natural part of the buying cycle,” said Mike Arsenault, CEO of Rejoiner. “It also is a strong signal of intent that most retailers don’t use to their advantage. Our mission is to help retailers leverage that intent to deliver the right message, to the right person, in the right context, and eventually convert them.”
Through the Rejoiner platform, retailers also have instant access to detailed campaign analytics, including overall abandonment, open and click-through rates, recovery metrics, and recovered revenue for each remarketing campaign.
Merchants typically can recover 10% to 20% of abandoned carts each month by leveraging Rejoiner, according to Arsenault. For example, THMotorsports, a discount automobile parts eTailer, has increased conversions by approximately 7% since adoption.