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Email Remarketing Tackles Shopping Cart Abandonment

Approximately 80% of online shoppers have placed items in their digital shopping carts then left the sites without completing a transaction, according to a recent study from comScore. While shopping cart abandonment is an ongoing pain-point for retailers today, technology providers, such as Rejoiner, are developing opportunities for re-engaging these consumers.

Rejoiner offers a comprehensive email remarketing platform designed to help eTailers make customers of browsers who abandon their digital carts. Users simply add two lines of JavaScript to their e-Commerce programs then instantly can track abandonment in real time, as well as schedule, customize and personalize a series of emails to re-engage customers who abandon their carts.

“Cart abandonment is a completely natural part of the buying cycle,” said Mike Arsenault, CEO of Rejoiner. “It also is a strong signal of intent that most retailers don’t use to their advantage. Our mission is to help retailers leverage that intent to deliver the right message, to the right person, in the right context, and eventually convert them.”

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To help retailers create more personalized email campaigns, the JavaScript Application Programming Interface (API) captures additional customer information such as cart data, abandoned product names and images, cart value and more. This additional context ensures that retailers create more intelligent and relevant campaigns that encourage consumers to re-visit the e-Commerce sites and complete a purchase. Merchants utilizing the Rejoiner API also can tap into a segmentation engine, which allows marketing teams to roll out rule-based campaigns based on cart value, carted products, product categories and other factors.

Through the Rejoiner platform, retailers also have instant access to detailed campaign analytics, including overall abandonment, open and click-through rates, recovery metrics, and recovered revenue for each remarketing campaign.

Merchants typically can recover 10% to 20% of abandoned carts each month by leveraging Rejoiner, according to Arsenault. For example, THMotorsports, a discount automobile parts eTailer, has increased conversions by approximately 7% since adoption.

“The Rejoiner team guided us through the entire ten-minute integration process, and we were converting shoppers within two hours,” said Eddie Lichstein, CEO of THmotorsports.com. ”We have seen a 5% to 7% lift in conversion so far and have barely scratched the surface of what we can achieve.”

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