To successfully personalize the online shopping experience, retailers must gather data regarding consumers’ purchasing behaviors and even past purchases.
Dynamic Yield has released a SaaS solution that allows retailers to personalize and optimize the user experience based on data collected in real time. The solution leverages data from previous visits and purchases to tailor the web site and create an experience that aligns with a shopper’s unique wants and needs.
Specifically, Dynamic Yield records and analyzes all user engagements and actions and automatically directs them to the product categories, promotions and even specific items that best fit their personal profiles.
Once the solution is implemented, it can be independently operated, eliminating the need for IT assistance. Retail marketers can launch new personalization campaigns within minutes to help boost conversions, click-throughs and overall revenue.