Advertisement

Dynamic Yield Facilitates Real-Time Personalization

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

To successfully personalize the online shopping experience, retailers must gather data regarding consumers’ purchasing behaviors and even past purchases.

Dynamic Yield has released a SaaS solution that allows retailers to personalize and optimize the user experience based on data collected in real time. The solution leverages data from previous visits and purchases to tailor the web site and create an experience that aligns with a shopper’s unique wants and needs.

Specifically, Dynamic Yield records and analyzes all user engagements and actions and automatically directs them to the product categories, promotions and even specific items that best fit their personal profiles.

Advertisement

Once the solution is implemented, it can be independently operated, eliminating the need for IT assistance. Retail marketers can launch new personalization campaigns within minutes to help boost conversions, click-throughs and overall revenue.

Submit Your Solution

Let us feature your new products or services.

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: