Cerebri AI has introduced the Cerebri Values system, which provides a universal measure of customer experience. The tool uses a patent-pending machine learning model to analyze each touch point across the shopper journey, letting it calculate a single metric quantifying that customer’s commitment to a brand or product, at any point in time, expressed in monetary terms.
Retail marketers can use Cerebri Values to unify data sets that have never interacted before to unlock hidden value. The solution uses AI and machine learning to dynamically track billions of data points, applying trillions of calculations to millions of unique customer journeys. Cerebri Values helps marketers answer several questions about their business:
- Who are your customers?
- What do they want and how do they behave?
- What is driving their behavior?
- Which strategies will succeed?
In turn, the answers to these questions can help retail brands personalize customer engagement at scale, enabling better marketing outreach throughout the business.