Bronto Cart Recovery Helps Tackle Abandonment

SS Bronto imageCart abandonment is one of the top challenges plaguing e-Commerce retailers today. As more consumers depart retailer web sites with items in their digital shopping carts, retailers are leaving potential sales on the table.

To help retailers re-engage shoppers and boost online sales, Bronto Software has unveiled Cart Recovery, a new app that allows marketers to send automated and personalized messages to cart abandoners.

After entering a few lines of JavaScript, marketers have access to Bronto Listener, which helps them track cart activity on their web site. The app also includes a data capturing system, called Bronto CartBeat, which pinpoints abandoned carts in real time and responds with an automated cart recovery message. Marketers also have the ability to personalize email and text messages by dynamically inserting detailed order and cart information.


Accessing Cart Recovery Analytics, marketers can track detailed cart activity, including abandonment rates, recovery percentages and recoverable revenue.

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