BrightEdge has launched two products designed to enable marketers to tackle key obstacles in search marketing: error-free web sites and hyperlocal search results.
With ContentIQ and HyperLocal, marketers can engage audiences with mobile-tailored experiences, and drive content strategy to resonate with geo-specific audiences in more than 32,000 U.S. and 36,000 non-U.S. cities.
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ContentIQ delivers a comprehensive web site audit natively within an SEO platform. It is designed to enable brands to create rich and responsive mobile web experiences while avoiding technical errors, duplicate content and orphan pages that result in decreased traffic, conversions and revenue.Built for the mobile web era, BrightEdge ContentIQ crawls and inspects progressive web applications, single page applications, JavaScript frameworks, schemas and social tags.
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HyperLocal enables search marketers to identify topics and understand how content performs in more than 68,000 local search engines so they can track organic performance down to specific locations, and pinpoint search demand and performance across the U.S. and around the world.The platform supports the ability to track custom locations such as individual retail store addresses to get an even more granular view of organic performance.
