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Bluecore Launches Platform To Personalize Advertising Across Channels

Bluecore has launched Bluecore Ads, an audience segmentation engine that provides marketers with live behavioral data and product catalog changes, helping them deploy advertising and targeting strategies across e-Commerce sites, search engines, emails and social media.

The platform creates audiences based on email IDs, enabling marketers to:

  • Tap email, site, customer and product/catalog data sets to develop and export product segments;

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  • Sync those audiences in personalized advertising campaigns across all devices through advertising channels such as Facebook, Google AdWords, and Demand-Side Platforms (DSPs);

  • Craft personalized messages, such as dynamic creative and unique product recommendations, to customers based on a shopper’s predicted behavior, customer lifecycle stage, lifetime value and propensity to buy specific categories or products; and  

  • Integrate the application into existing marketing or advertising technologies, workflows and advertising platforms, without having to build to APIs and disparate databases.

For new customers, Bluecore will provide a single snippet of Javascript code that just needs to be copied and pasted into the global header of their web site, with no data dump or tech support required.

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