To successfully engage consumers who have access to a wealth of brand and product options, best-in-class retailers are focusing on refining and optimizing their personalization strategies. However, retailers must have detailed data about their target customers, their preferences and past behaviors.
The Adroit Digital Shopper Cooperative gives retails access to consumer data from hundreds of brands, enabling them to identify unique audiences to target and market to. The data pool consists of more than 400 million anonymous consumer profiles and 100 million unidentified unique buyers.
Leveraging this wealth of information, marketers can craft highly personalized campaigns and messages at scale.
The Digital Shopper Cooperative includes:
A performance media product that touts integrated analytics designed for full-funnel, goal oriented marketing campaigns;
Shared commerce data sourced anonymously from more than 250 brand advertisers;
A media collective that provides cross-channel access to a private marketplace and open exchange media; and
A predictive modeling engine that facilitates data modeling.
“Currently in the industry, true commerce data exists in a highly fragmented state at a time when consumer attention is increasingly directed online,” said Jacob Ross, President of Adroit Digital. “Our clients are able to leverage a large-scale, rich pool of shared, anonymized consumer data to solve this critical problem.”