AdAdapted Helps Retailers Target Shoppable Mobile Ads to Likely Customers

Shopping list marketing and insights platform AdAdapted has launched Shoppable Video Ads. The offering can help retailers and brands seamlessly tell their brand story while increasing conversions and gathering customer insight through mobile browser, mid-article or stand-alone video.

These ads can enable brands to build ecommerce campaigns on AdAdapted’s Shopping List Marketing mobile ad platform. The software offers one-click functionality to let consumers add branded products directly to their cart. It also leverages AdAdapted’s verified shopper audience, with the goal of targeting consumers based on shopping list intent behavior to ensure ads are served only to the consumers most likely to purchase the item.

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