Former Frito-Lay Exec Joins IDC As Retail Analyst

Former Frito-Lay supply chain leader Victoria Brown has joined IDC Retail Insights as a Senior Research Analyst for the Retail Supply Chain. In this role, Brown will spearhead the supply chain research program, which covers topics that include inventory management, warehouse management, logistics and omnichannel distributed order orchestration.

At Frito-Lay, Brown oversaw load balance and tracking distribution channels for the company’s third largest plant in North America. Brown previously held supply chain positions at VistaPrint and Procter & Gamble.

“We are thrilled to welcome Victoria to the team,” said Robert Parker, Group VP of IDC Retail Insights. “Her recent industry experience will be valuable to clients and prospects seeking to modernize their supply chain infrastructure to meet the demands of today’s savvy consumers. A complement to our existing library of research, Victoria’s work will dive deeper into the business and technology challenges facing retailers today with respect to the supply chain and their IT priorities in 2015 and beyond.”