James A. Hilt, EVP and CMO of Express, has joined the Hibbett Sports Board of Directors and will serve on the company’s Audit Committee.
“With the recent launch of our transactional web site and our transition to a robust digital retailer, Jim’s experience in retail and background in optimizing e-Commerce strategies will be invaluable as we grow this business in the future,” said Mickey Newsome, Chairman of the Board of Hibbett Sports in a statement. “He also understands the importance of the brick-and-mortar presence as it relates to the digital experience, and knows how to leverage the customer base across channels.”
Hilt has served in his role at Express since March 2016. He joined the retailer in February 2014 as SVP of e-Commerce. Prior to Express, he held executive roles at Barnes & Noble, Sears Holdings and IBM.
“I am very pleased to join the Board of Hibbett Sports during this exciting transition to a fully functional digital retailer,” said Hilt in a statement. “With the majority of its store base in smaller, rural communities, we can now leverage our digital site to connect with our customer base. I believe that my past experience will provide a solid basis for me to contribute to Hibbett’s long-term strategy.”