Rue21 Deploys Platform To Enhance Digital Commerce Experience

To enhance the online shopping experience for its customers, rue21 has deployed the GroupBy User Experience Platform, including Search, Navigation, Recommendations, and Personalization for eCommerce. Rue21 also will employ GroupBy’s headless software solution to help enable a personalized search experience that is unique to each customer.

Rue21 is involved in “a constant effort to provide our customers with a remarkable experience both online and in-store,” said Robert Brous, VP of eCommerce & Digital at rue21 in a statement. “Our partnership with GroupBy takes us further in this direction and we are excited to provide a seamless buying experience through increased product relevance, personalization, and product recommendations.”