With online coupons and discounts becoming commonplace, eTailers are seeking out new ways to provide customers with customized offers.
Ifeelgoods, a personalized incentives solution provider, launched a new platform that allows brands to replace traditional coupons with offers for pre-paid products such as Amazon gift cards, iTunes gift cards and magazine subscriptions.
Brands such as Gap, L’Oreal and Walmart are among those using the platform to offer more compelling incentives to engage consumers.
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“Ifeelgoods has built a new business model for pre-paid brands”, said Suchit Dash, Co-Founder and VP of Business Development at Ifeelgoods. “Content and gift providers can now benefit from increased visibility of their brand and drive new incremental paid customers with cash in their hand to shop at their stores.”
