Advertisement

German Fashion Brand S.Oliver Group Partners With Predictive Product Testing Platform

The s.Oliver Group, a German fashion and lifestyle company, has partnered with predictive product design and merchandising platform provider First Insight.

Using First Insight’s consumer-driven predictive analytics, the s.Oliver Group seeks to make quicker and more accurate design, buying and pricing decisions on its apparel, shoes, accessories, jewelry, fragrances and eyewear.

Through the partnership, First Insight will use its online social engagement tools to gather preference data on new products from the s.Oliver Group customer base. First Insight’s predictive models will analyze the data to help the s.Oliver Group better understand their customer base, to help the company offer products that align with shopper needs.

Advertisement

“With the actionable data we receive from First Insight, we are able to identify the items that will be best sellers while also identifying items that will perform poorly,” said Vanessa Stuetzle, Chief Digital Officer of The s.Oliver Group in a statement. “This data helps us to make more informed buying decisions so we can avoid stockouts while keeping more items off the clearance rack.”

 

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: