The s.Oliver Group, a German fashion and lifestyle company, has partnered with predictive product design and merchandising platform provider First Insight.
Using First Insight’s consumer-driven predictive analytics, the s.Oliver Group seeks to make quicker and more accurate design, buying and pricing decisions on its apparel, shoes, accessories, jewelry, fragrances and eyewear.
Through the partnership, First Insight will use its online social engagement tools to gather preference data on new products from the s.Oliver Group customer base. First Insight’s predictive models will analyze the data to help the s.Oliver Group better understand their customer base, to help the company offer products that align with shopper needs.
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“With the actionable data we receive from First Insight, we are able to identify the items that will be best sellers while also identifying items that will perform poorly,” said Vanessa Stuetzle, Chief Digital Officer of The s.Oliver Group in a statement. “This data helps us to make more informed buying decisions so we can avoid stockouts while keeping more items off the clearance rack.”
