Mi9 Retail will purchase MyWebGrocer (MWG), a software and digital media company serving the grocery and CPG industries. Details of the acquisition have not been reported.
The MWG solution adds new e-Commerce, order management and click-and-collect functionalities to Mi9’s offerings, which include demand management, price and promotions management and retail analytics solutions.
“Combining MWG with Mi9 will increase our ability to serve our customers with innovative technology, professional services and industry expertise,” said Barry Clogan, President of Retail Solutions at MWG in a statement. “Our technology and media businesses complement the Mi9 platform and will operate more efficiently with the scale and business process expertise that Mi9 has put in place.”
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MWG’s existing sponsor, private equity firm HGGC, will join General Atlantic and Respida as investors in Mi9.
“This investment from HGGC and the combination with MWG enables Mi9 to accelerate deployment of our technology to new markets in retail,” said Neil Moses, CEO of Mi9 Retail in a statement.
This is the second 2018 acquisition for Mi9; the company purchased the demand management solutions platform JustEnough Software in January.
