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Kroger Acquires Murray’s Cheese For $21 Million

1-KrogerKroger has acquired Murray’s Cheese, a chain of specialty cheese and meat shops, as well as its flagship location on Bleecker Street and in Grand Central Terminal in New York City. The $20.6 million deal was made on Jan. 31, according to Forbes.

“For cheese lovers and connoisseurs, it doesn’t get more authentic than Murray’s,” said Rodney McMullen, CEO of Kroger in a statement. “Our customers are excited to buy the unique offerings of Murray’s Cheese right in our stores, and we’re excited to ensure this iconic cheese shop will remain a part of the Kroger family for many years to come.”

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Kroger has partnered with Murray's Cheese since 2008 to upgrade its offerings and appeal to discerning foodies in 350 stores nationwide. The acquisition is part of a broader march Kroger has made toward higher-end offerings and a more experiential shopping environment, including customer sampling and cooking demonstrations, designed to improve sales of higher profit margin products.

The deal is Kroger's first acquisition of a specialty retailer since 2014 when it bought Vitacost.com, an online seller of organic and health-oriented foods and vitamins.

Murray’s was founded in 1940 and sells more than 300 types of cheeses, meats and other food. Both locations will continue to operate as is, a spokeswoman said.

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