Demandware Acquires Mainstreet Commerce


, a provider of cloud-based commerce solutions, has acquired Mainstreet Commerce, a privately-held order management company. Financial terms of the agreement have not been disclosed. 

With approximately 20 common customers — including vineyard vines — Demandware and Mainstreet Commerce will converge to enable “buy anywhere, fulfill anywhere” customer experiences. The combination of the Demandware enterprise commerce platform and the Mainstreet Commerce distributed order management solution will help retailers simplify order orchestration between the web and the store.  

 “Using Demandware Commerce as our digital commerce platform and Mainstreet’s BusinessFlow for distributed order management allows us to sell more effectively anywhere our customers want to buy,” said Ian Murray, Co-Founder of vineyard vines. “Since launching on the Demandware Commerce platform in early 2012, these two enterprise-class technologies have helped power significant growth of our digital channel, a meaningful increase in store sales, and enabled inventory optimization through both warehouse and store fulfillment. We are looking forward to working with the combined solution, which will translate to greater efficiencies for running our business in the cloud.”


Cross-channel order fulfillment is “critical” for delivering an omnichannel experience, noted Tom Ebling, CEO of Demandware. “Mainstreet has built industry-leading technology that powers leading retailers and brands like LiveNation, Life is good, Brooks Sports, Urban Decay and Zumiez. We are thrilled to be adding Mainstreet’s entire team, including founders Mike Sandler and Nick Laurie, to Demandware.”

The Demandware management team will discuss additional details of the transaction during the company’s Q4 and year-end 2013 financial results conference call.

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