Collinson Group, a UK-based customer loyalty service provider, has acquired the card-linked-offer (CLO) platform from Linkable Networks. The deal enables Collinson Group to immediately offer CLOs in the U.S. Financial terms of the purchase have not been disclosed.
The CLO platform is designed to enable businesses to link loyalty and rewards offers to their payment cards, incentivizing consumers across multiple channels, including online, mobile and in-store.
In the UK, Collinson Group is already delivering card-linked rewards in the form of payment-linked loyalty currency to airlines including British Airways, Avios and Virgin Atlantic and their frequent flyer program members. But retailers can benefit from this platform as well, using it to deliver tailored, timely and personalized services and rewards to attract and retain customers.
Collinson Group is presently working to expand the CLO offering to other geographic areas.