Advertisement

Canadian Tire Expands International Presence With Helly Hansen Purchase

Canadian Tire Corp. will acquire Helly Hansen for $771.2 million (U.S.), diversifying its offerings with a push into sportswear, according to The Vancouver Sun. The department store retailer has been putting greater emphasis on apparel to attract Millennial shoppers.

Helly Hansen operates an e-Commerce site and 57 stores in more than 40 countries, including the U.S. Its sailing, skiing, mountaineering and hiking gear also is sold at retailers such as Nordstrom and REI.

The deal will help Canadian Tire expand internationally without the risks associated with building a large new brick-and-mortar network. The retailer has been considering global options for its other brands as well, including Motomaster, Noma and Paderno.

Advertisement

“You don’t want to go outside your country unless it is a business model that you know you can handle,” said Stephen Wetmore, CEO of Canadian Tire in an interview with The Vancouver Sun. “This is a wonderful way to go around the world and expand our horizons without having to be capital intensive.”

Canadian Tire already is dealing with rising costs due to investments in online services and promotions to fend off competition. The retailer’s expenses were up 7.8% during the 12 weeks ending March 31, 2018.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: