1-800-FLOWERS.COM has won an auction to purchase certain assets from FTD, including the Shari’s Berries brand, for $20.5 million. The bankruptcy court will consider approval of the transaction on Aug. 9, at which point 1-800-FLOWERS.COM will acquire Shari’s Berries through a wholly owned subsidiary.
“As with all of our brands, we will focus on driving strong top and bottom-line performance for the Shari’s Berries brand by enhancing the overall customer experience and leveraging the unique capabilities of our business platform to improve its operating efficiency,” said Chris McCann, CEO of 1-800-FLOWERS.COM in a statement.
Other assets in the transaction include FTD’s gourmet food business, including more than 450 domain names, copyrights, trademarks, customer data, phone numbers and other intellectual property. FTD filed for bankruptcy in June due to a lack of funds needed to continue operating past July 2019. The company had proposed selling Shari’s Berries to Edible Arrangements founder Tariq Farid, but the deal was not completed.