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Exclusive Survey To Provide Cross-Channel Checkup

Retail TouchPoints currently is conducting the Cross-Channel Checkup Survey, designed to help retailers analyze and evaluate cross-channel strategies. They survey will cover a number of vital cross-channel issues, including the role of the store associate and ordering/delivery strategies.

The survey report will be delivered in four sections:

  1. Cross-Channel Background
  2. Promoting and Analyzing Cross-Channel Capabilities
  3. Cross-Channel Ordering and Delivery
  4. Cross-Channel Retailing and the Store Associate

By participating in the survey, retailers will be able to share concerns and strategies and learn from industry peers. Some key questions include:

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  • How are you promoting your cross-channel capabilities to consumers?
  • Please rank the channels in order of annual revenue.
  • Which of the following order/pickup/delivery options do you currently offer?
  • Have you synchronized the Distribution Centers with all ordering channels?
  • Have you equipped store associates with mobile technology?
  • Do employees possess the same product and customer information across all channels?

All survey participants will receive a free copy of the survey report, which will include respondent demographics as well as detailed charts explaining survey results.

Click here to take the survey now.
 

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